Snap and Perplexity sign $400 million deal to put AI search directly in Snapchat

Engadget•Wednesday, November 5, 2025 at 11:09:01 PM

Snap and Perplexity sign $400 million deal to put AI search directly in Snapchat

Snap has announced a groundbreaking $400 million deal with Perplexity to integrate AI search capabilities directly into Snapchat. This partnership is set to enhance user experience by providing more intuitive and efficient search options, making it easier for users to find information and engage with content. The move highlights Snap's commitment to innovation and staying competitive in the rapidly evolving tech landscape, potentially attracting more users and advertisers to the platform.

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