Bending Spoons to acquire AOL: Is it finally time for a comeback?

Silicon RepublicThursday, October 30, 2025 at 8:19:53 AM
Bending Spoons to acquire AOL: Is it finally time for a comeback?
Bending Spoons is set to acquire AOL, a move that signals a potential revival for the iconic brand. The company plans to invest significantly in AOL, which it describes as a beloved business in good health. This acquisition could mark a turning point for AOL, as it seeks to regain its former prominence in the digital landscape. With Bending Spoons' commitment to revitalizing the brand, this news is exciting for both the tech industry and AOL's loyal users.
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Bending Spoons' acquisition of AOL marks an exciting new chapter for the iconic brand, which was once a giant in the internet world known for its email service and memorable 'You've Got Mail' notification. This move not only revitalizes AOL but also highlights Bending Spoons' ambition to expand its portfolio, potentially bringing fresh innovations to a brand that many still cherish.
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Apollo Global has successfully reached a deal to sell AOL to Bending Spoons for approximately $1.5 billion. This acquisition is significant as AOL, with around 30 million monthly active users, continues to play a vital role in the digital landscape, particularly through its email and web services. The deal highlights the ongoing interest in established digital brands and could lead to new innovations and improvements for AOL's offerings.
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