Big content is taking on AI – but it’s far from the David v Goliath tale they’d have you believe | Alexander Avila

The intersection of big content and AI is increasingly complex, as seen in UMG's recent partnership with Udio to develop an AI music platform. This move comes after UMG, along with Warner Records and Sony Music, sued AI startups for copyright infringement, highlighting the tension between traditional media and emerging technologies. Similar partnerships, like those between Starburst and Snowflake, and VAST Data with Google Cloud, emphasize the trend of major companies consolidating power in the AI space, often at the expense of individual creators and artists, who find themselves sidelined in these corporate strategies.