Adobe to buy Semrush for $1.9 billion

TechCrunchWednesday, November 19, 2025 at 3:42:15 PM
  • Adobe plans to acquire Semrush for $1.9 billion, offering $12 per share, which is significantly higher than its recent market price. This move underscores Adobe's commitment to expanding its digital marketing tools amid rising demand for AI
  • The acquisition is expected to strengthen Adobe's position in the competitive landscape of digital marketing, particularly as businesses increasingly seek advanced tools for search engine optimization.
  • This development reflects a broader trend in the tech industry, where companies are investing in AI capabilities to enhance their service offerings and meet evolving market demands.
— via World Pulse Now AI Editorial System

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