Amazon Leo Declares War On SpaceX's Two-Thirds Satellite Dominance

International Business TimesWednesday, November 26, 2025 at 12:10:01 AM
  • Amazon has rebranded its satellite internet initiative from Project Kuiper to Amazon Leo and has commenced enterprise testing, intensifying its competition against SpaceX's Starlink, which currently dominates the satellite internet market with a two-thirds share.
  • This move is significant for Amazon as it marks a critical step towards launching its satellite internet service for businesses, with previews already underway, indicating a strategic push to capture market share in a rapidly growing sector.
  • The escalation in competition between Amazon Leo and SpaceX's Starlink highlights a broader trend in the satellite internet industry, where major players are investing heavily to enhance their services and infrastructure, reflecting the increasing demand for reliable global internet connectivity.
— via World Pulse Now AI Editorial System

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