Amazon’s Ring rolls out controversial, AI-powered facial-recognition feature to video doorbells

TechCrunchTuesday, December 9, 2025 at 7:04:08 PM
  • Amazon's Ring has introduced a new AI-powered facial-recognition feature for its video doorbells, allowing users to catalog up to 50 faces of individuals who frequently visit their homes. The company emphasizes that participation in this feature is optional and that the biometric data collected will not be used to enhance AI training models.
  • This development is significant for Amazon as it reflects the company's ongoing investment in AI technologies and smart home solutions, potentially enhancing user experience while also raising concerns about privacy and data security among consumers.
  • The rollout of this feature comes amid broader changes within Amazon's Ring division, including the relocation of hundreds of customer service employees to central hubs in the US and UK, highlighting a shift towards automation and efficiency that may impact workforce dynamics and customer service quality.
— via World Pulse Now AI Editorial System

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