Karrot Improves Conversion Rates by 70% with New Scalable Feature Platform on AWS

InfoQ — AI, ML & Data EngineeringThursday, December 4, 2025 at 11:30:00 AM
Karrot Improves Conversion Rates by 70% with New Scalable Feature Platform on AWS
  • Karrot has successfully transitioned from its outdated recommendation system to a new scalable feature platform utilizing various AWS services, resulting in a remarkable 70% improvement in conversion rates. This shift addresses previous challenges such as tight coupling, limited scalability, and poor reliability by adopting a distributed, event-driven architecture.
  • This development is significant for Karrot as it enhances operational efficiency and customer engagement, allowing the company to better meet user demands and adapt to market changes. The improved conversion rates indicate a positive response from users, which is crucial for business growth.
  • The advancements in Karrot's platform reflect a broader trend in the tech industry where companies are increasingly leveraging cloud services and AI capabilities to enhance their systems. As AWS continues to innovate with features like autonomous coding and automated reasoning, businesses are finding new ways to optimize their operations and improve service delivery.
— via World Pulse Now AI Editorial System

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