<a href="https://www.techspot.com/news/110410-epic-tim-sweeney-ai-labels-steam-meaningless-generative.html" target="_blank"><img src="https://www.techspot.com/images2/news/ts3_thumbs/2025/11/2025-11-27-ts3_thumbs-184.jpg" width="800" height="560" style="padding: 15px 0" title="Epic's Tim Sweeney says AI labels on Steam are meaningless as generative tools become universal" /></a> Valve introduced a formal policy on generative AI for Steam in early 2024, requiring developers to disclose how AI systems are used in each game and adding visible 'AI-generated content' disclosures on individual store pages. Nexon's co-op shooter Arc Raiders is one such example. <a href="https://www.techspot.com/news/110410-epic-tim-sweeney-ai-labels-steam-meaningless-generative.html">Read Entire Article</a>

انتقد تيم سويني، الرئيس التنفيذي لشركة Epic Games، السياسة الجديدة لشركة Valve بشأن المحتوى الذي يتم إنشاؤه بواسطة الذكاء الاصطناعي على منصة Steam، واصفًا إعلانات الذكاء الاصطناعي بأنها بلا معنى. تم تقديم هذه السياسة في أوائل عام 2024، مما يتطلب من المطورين الكشف عن كيفية استخدام الذكاء الاصطناعي في ألعابهم، مع إضافة تسميات مرئية على صفحات المتجر، كما هو موضح في لعبة Arc Raiders التعاونية من Nexon.

Tim Sweeney, CEO de Epic Games, criticó la nueva política de Valve sobre contenido generado por IA para Steam, calificando las divulgaciones de IA como carentes de sentido. Esta política, introducida a principios de 2024, exige a los desarrolladores revelar cómo se utiliza la IA en sus juegos, con etiquetas visibles en las páginas de la tienda, ejemplificada por el tirador cooperativo de Nexon, Arc Raiders.

Tim Sweeney, PDG d'Epic Games, a critiqué la nouvelle politique de Valve sur le contenu généré par l'IA pour Steam, qualifiant les divulgations sur l'IA de dénuées de sens. Cette politique, introduite début 2024, oblige les développeurs à révéler comment l'IA est utilisée dans leurs jeux, avec des étiquettes visibles sur les pages des magasins, illustrée par le tireur coopératif de Nexon, Arc Raiders.

Tim Sweeney, CEO of Epic Games, criticized Valve's new policy on AI-generated content for Steam, labeling the AI disclosures as meaningless. This policy, introduced in early 2024, mandates developers to reveal how AI is utilized in their games, with visible labels on store pages, exemplified by Nexon's co-op shooter Arc Raiders.

Epic's Tim Sweeney says AI labels on Steam are meaningless as generative tools become universal

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 Epic CEO Tim Sweeney Urges Steam: Remove 'Made with AI' Game Tags\n\nSteam, a dominant PC gaming platform, recently introduced \"Made with AI\" tags for games to provide transparency to players regarding the use of generative AI in game development. This move was intended to help consumers make informed choices and navigate the evolving landscape of AI-powered content creation, especially given ongoing discussions about intellectual property and ethics in AI. Publishers are required to disclose if their games use AI to generate assets, code, or other elements, categorizing AI use into pre-generated or live-generated content.\n\nHowever, Epic Games CEO Tim Sweeney has publicly urged Steam to reconsider and remove these \"Made with AI\" tags. Sweeney argues that AI, fundamentally, is just another tool in a developer's arsenal, akin to game engines, 3D modeling software, or physics simulations. He posits that singling out AI for special disclosure creates an unnecessary stigma and implies a level of controversy that doesn't apply to other advanced development tools. His perspective suggests that differentiating content based on whether AI was involved distracts from the actual quality and artistic merit of the game itself, viewing AI as simply a means to an end in the creative process.\n\nThis call from Sweeney ignites a crucial debate about transparency, consumer perception, and the future integration of AI in creative industries. On one hand, advocates for AI tags emphasize player's right to know, especially concerning potential ethical issues like data sourcing or perceived \"authenticity\" of art. On the other, Sweeney's view aligns with those who see AI as an inevitable, neutral technological advancement that will seamlessly integrate into workflows without needing special badges. The outcome of this discussion could shape platform policies, influence developer practices, and ultimately define how players perceive and consume games made with cutting-edge technology. It challenges the industry to find a balance between fostering innovation and ensuring meaningful disclosure without undue prejudice.
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دعا تيم سويني، الرئيس التنفيذي لشركة Epic Games، منصة Steam إلى إزالة العلامات الجديدة 'Made with AI' من قوائم الألعاب، مشيرًا إلى أنه لا ينبغي تمييز الذكاء الاصطناعي لأنه مجرد أداة أخرى في ترسانة المطورين. تهدف هذه المبادرة من Steam إلى تعزيز الشفافية بشأن استخدام الذكاء الاصطناعي التوليدي في تطوير الألعاب، مما يتطلب من الناشرين الكشف عن المحتوى الذي تم إنشاؤه بواسطة الذكاء الاصطناعي في ألعابهم.

El CEO de Epic Games, Tim Sweeney, ha instado a Steam a eliminar las nuevas etiquetas 'Made with AI' de las listas de juegos, argumentando que la IA no debería ser destacada, ya que es solo otra herramienta para los desarrolladores. Esta iniciativa de Steam busca mejorar la transparencia sobre el uso de IA generativa en el desarrollo de juegos, exigiendo a los editores que divulguen el contenido generado por IA en sus juegos.

Le PDG d'Epic Games, Tim Sweeney, a demandé à Steam de supprimer ses nouvelles étiquettes 'Made with AI' des listes de jeux, arguant que l'IA ne devrait pas être mise en avant car elle n'est qu'un outil parmi d'autres pour les développeurs. Cette initiative de Steam vise à améliorer la transparence concernant l'utilisation de l'IA générative dans le développement de jeux, exigeant des éditeurs qu'ils divulguent le contenu généré par l'IA dans leurs jeux.

Epic Games CEO Tim Sweeney has called on Steam to eliminate its newly introduced 'Made with AI' tags from game listings, arguing that AI should not be singled out as it is merely another tool for developers. This initiative by Steam aims to enhance transparency regarding the use of generative AI in game development, requiring publishers to disclose AI-generated content in their games.

Epic CEO Tim Sweeney urges Steam to remove Made with AI tags from game listings

<A HREF="https://www.gamesindustry.biz/epics-sweeney-says-platforms-should-stop-tagging-games-made-with-ai"><IMG VSPACE="4" HSPACE="4" BORDER="0" ALIGN="RIGHT" SRC="http://www.techmeme.com/251127/i22.jpg"></A>
<A HREF="http://www.techmeme.com/251127/p22#a251127p22" TITLE="Techmeme permalink"><IMG WIDTH=11 HEIGHT=12 SRC="http://www.techmeme.com/img/pml.png" STYLE="border:none;padding:0;margin:0;"></A> Alex Forbes-Calvin / <A HREF="https://www.gamesindustry.biz/">GamesIndustry.biz</A>: 
<A HREF="https://www.gamesindustry.biz/epics-sweeney-says-platforms-should-stop-tagging-games-made-with-ai">Tim Sweeney says it &ldquo;makes no sense&rdquo; for stores like Steam to label games that are made using AI, since AI &ldquo;will be involved in nearly all future production&rdquo;</A>&nbsp; &mdash;&nbsp; &ldquo;It makes no sense for game stores, where AI will be involved in nearly all future production.&rdquo;

انتقد تيم سويني، الرئيس التنفيذي لشركة إيبك جيمز، ممارسة وضع علامات على الألعاب التي تم إنشاؤها باستخدام الذكاء الاصطناعي على منصات مثل ستيم، مشيرًا إلى أن ذلك غير منطقي حيث سيلعب الذكاء الاصطناعي دورًا كبيرًا في معظم إنتاج الألعاب المستقبلية. ويؤكد أن هذه العلامات غير ضرورية ومضللة في مشهد تطوير الألعاب المتطور.

Tim Sweeney, CEO de Epic Games, ha criticado la práctica de etiquetar juegos hechos con IA en plataformas como Steam, afirmando que es ilógico ya que la IA jugará un papel significativo en casi toda la producción futura de juegos. Argumenta que tales etiquetas son innecesarias y engañosas en el paisaje en evolución del desarrollo de juegos.

Tim Sweeney, PDG d'Epic Games, a critiqué la pratique de labelliser les jeux réalisés avec l'IA sur des plateformes comme Steam, affirmant que cela est illogique puisque l'IA jouera un rôle significatif dans presque toute la production de jeux futurs. Il soutient que de tels labels sont inutiles et trompeurs dans le paysage en évolution du développement de jeux.

Tim Sweeney, CEO of Epic Games, has criticized the practice of labeling games made with AI on platforms like Steam, stating that it is illogical as AI will play a significant role in nearly all future game production. He argues that such labels are unnecessary and misleading in the evolving landscape of game development.

Tim Sweeney says it "makes no sense" for stores like Steam to label games that are made using AI, since AI "will be involved in nearly all future production" (Alex Forbes-Calvin/GamesIndustry.biz)

Epic's Tim Sweeney says AI labels on Steam are meaningless as generative tools become universal

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