Lululemon Declares War on Knock-Offs — Now Owns the Phrase 'Lululemon Dupe'

International Business TimesThursday, October 30, 2025 at 11:26:00 AM
Lululemon has taken a bold step by trademarking the phrase 'Lululemon dupe,' which could significantly impact influencers and retailers who promote affordable alternatives to their products. This move not only strengthens Lululemon's brand identity but also highlights the growing concern over counterfeit goods in the activewear market. By asserting control over this term, Lululemon aims to protect its reputation and ensure that consumers recognize the value of authentic products.
— Curated by the World Pulse Now AI Editorial System

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