Ads are coming for your lock screen, and Nothing is leading the way

TechSpotFriday, October 31, 2025 at 12:47:00 PM
Ads are coming for your lock screen, and Nothing is leading the way
Nothing is making headlines by testing lock screen ads in its Nothing OS 4.0 open beta. This move is significant as it reflects a growing trend among tech companies to explore new revenue streams, especially in a competitive market. While some users may find ads intrusive, the company argues that this is essential for its survival as a smaller player in the industry. How this will impact user experience and the broader smartphone landscape remains to be seen.
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