Snap announces a deal to distribute Perplexity's search engine to Snapchat users; Perplexity will pay Snap $400M through a combination of cash and equity (Bloomberg)

Techmeme•Wednesday, November 5, 2025 at 9:45:01 PM

Snap announces a deal to distribute Perplexity's search engine to Snapchat users; Perplexity will pay Snap $400M through a combination of cash and equity (Bloomberg)

Snap has announced a significant partnership with Perplexity to integrate its advanced search engine into Snapchat, marking a major step in enhancing user experience. This deal, valued at $400 million, will be executed through a mix of cash and equity, showcasing Snap's commitment to innovation in the competitive social media landscape. By incorporating Perplexity's AI-driven search capabilities, Snapchat aims to provide users with more efficient and engaging ways to find information, which could attract new users and retain existing ones.

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