X launches paid marketplace for dormant usernames with complex access rules

TechSpotSunday, November 23, 2025 at 3:14:00 PM
X launches paid marketplace for dormant usernames with complex access rules
  • X has launched a paid marketplace for dormant usernames, implementing complex access rules that tie ownership to paid subscriptions. This initiative marks a significant shift in how social platforms manage digital identity and property, transforming account handles into digital assets governed by platform-defined regulations.
  • This development is crucial for X as it seeks to monetize its platform further and establish a new revenue stream by treating usernames as valuable digital commodities. The move reflects a broader trend in the tech industry towards monetizing user-generated content and identities.
  • The introduction of this marketplace coincides with X's efforts to enhance user transparency through features like 'About this account,' which reveals users' country of origin and other profile details. These initiatives collectively indicate a strategic pivot towards greater accountability and monetization, raising questions about user privacy and the implications of treating digital identities as assets.
— via World Pulse Now AI Editorial System

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