ChatGPT referrals to retailers’ apps increased 28% year-over-year, says report

TechCrunchTuesday, December 2, 2025 at 5:56:16 PM
  • ChatGPT referrals to retailers' apps surged by 28% year-over-year on Black Friday, with Walmart and Amazon being the primary beneficiaries of this increase. This trend highlights the growing influence of AI in retail, particularly during peak shopping periods.
  • The rise in referrals signifies a strengthening partnership between ChatGPT and major retailers, enhancing customer engagement and potentially driving sales. This development underscores the importance of AI tools in modern retail strategies, as businesses seek to leverage technology for competitive advantage.
  • The expansion of AI applications in retail is evident as more companies, like Target, prepare to launch ChatGPT-powered apps aimed at improving the shopping experience. Additionally, the introduction of group chat features by ChatGPT reflects a broader trend of enhancing user interaction, which may further influence consumer behavior and preferences in the retail sector.
— via World Pulse Now AI Editorial System

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