Amplitude lays out AI-native future as brands adapt to generative search
PositiveArtificial Intelligence

- Amplitude Inc. is shifting its product strategy to prioritize artificial intelligence, aiming to enhance how companies interpret customer intent and research behavior. CEO Spenser Skates highlighted the necessity for analytics tools to evolve into 'AI-native' solutions as the market adapts to generative search technologies.
- This strategic pivot is significant for Amplitude as it positions the company at the forefront of AI integration in analytics, potentially improving its competitive edge and relevance in a rapidly changing technological landscape.
- The move towards AI-native solutions reflects a broader trend in the tech industry, where companies like Harmonic AI are also securing substantial funding to advance AI capabilities, indicating a growing recognition of the importance of AI in various sectors, including analytics and mathematical reasoning.
— via World Pulse Now AI Editorial System







