Lego Black Friday deals: Star Wars and Disney sets are up to 37 percent off with these early sales

On November 11, 2025, Lego unveiled early Black Friday deals, featuring discounts of up to 37% on select Star Wars and Disney sets. This initiative is part of a broader trend in retail where companies are starting holiday promotions earlier to attract shoppers. The discounts not only make these beloved sets more accessible but also reflect the competitive nature of the toy market during the holiday season. As consumers prepare for gift-giving, such promotions can significantly influence purchasing decisions, making it a pivotal moment for both Lego and its customers.