Sources: Apple plans three high-end iPhones next fall, with lower-end iPhones and likely a new Air in Q2 2027; Mac Pro gets deprioritized; Jeff Williams retires (Mark Gurman/Bloomberg)

Techmeme•Sunday, November 16, 2025 at 4:00:13 PM

Apple is set to launch three high-end iPhones in the fall of 2027, alongside lower-end models and a likely new Air product in the second quarter of 2027. This marks a significant shift in Apple's iPhone strategy, which will include major updates to features and release schedules. Additionally, the Mac Pro will be deprioritized, and Jeff Williams, Apple's Chief Operating Officer, is retiring, signaling potential changes in leadership and product focus within the company.

— via World Pulse Now AI Editorial System

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