Internal documents: Meta projected in December 2024 that 10.1% of its annual ad revenue, or $16B, came from fraudulent ads, including $7B from "higher risk" ads (Jeff Horwitz/Reuters)
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Internal documents: Meta projected in December 2024 that 10.1% of its annual ad revenue, or $16B, came from fraudulent ads, including $7B from "higher risk" ads (Jeff Horwitz/Reuters)
Recent internal documents reveal that Meta projected in December 2024 that a staggering 10.1% of its annual ad revenue, amounting to $16 billion, was derived from fraudulent ads. This includes $7 billion from what they classify as 'higher risk' ads. This situation raises significant concerns about the integrity of online advertising and the potential impact on advertisers and users alike, highlighting the urgent need for better regulation and oversight in the digital advertising space.
— via World Pulse Now AI Editorial System




