OpenAI just launched an app store inside ChatGPT

EngadgetThursday, December 18, 2025 at 1:30:58 PM
OpenAI just launched an app store inside ChatGPT
  • OpenAI has launched an app store within ChatGPT, allowing users to access various applications directly through the platform. This development marks a significant expansion of ChatGPT's functionality, aiming to enhance user experience and engagement. The app store is expected to provide a diverse range of tools and services tailored to user needs.
  • This initiative is crucial for OpenAI as it seeks to solidify its position in the competitive AI landscape, particularly against rivals like Google's Gemini 3. By integrating an app store, OpenAI aims to create a more versatile platform that attracts and retains users, potentially increasing its market share and revenue streams.
  • The introduction of the app store comes amid ongoing discussions about monetization strategies within ChatGPT, including concerns over in-app advertisements. User reactions have been mixed, with some expressing frustration over perceived ad-like suggestions. This highlights the delicate balance OpenAI must maintain between enhancing user experience and implementing revenue-generating features.
— via World Pulse Now AI Editorial System

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