AI in Content Marketing: 2025's Unconventional Playbook

AI has evolved beyond novelty in content marketing, with tools like ChatGPT and Jasper now widely accessible. The competitive edge lies not in using AI, but in how it is utilized. Many brands rely on AI for generating similar content such as blog posts and social media captions, leading to a saturation of indistinguishable material. The guide emphasizes the potential of unconventional AI applications that can set brands apart. It introduces strategies for creating synthetic audience models, implementing predictive personalization, and using AI for competitive intelligence, all aimed at fostering genuine differentiation in content marketing.