Internal docs show Meta's Vibes AI video feed has about 2M DAUs as of November 9, up 1% from the previous week; ~52% of returning users prompted the AI (Pranav Dixit/Business Insider)

TechmemeTuesday, November 18, 2025 at 6:00:39 PM
Internal docs show Meta's Vibes AI video feed has about 2M DAUs as of November 9, up 1% from the previous week; ~52% of returning users prompted the AI (Pranav Dixit/Business Insider)
  • Meta's Vibes AI video feed has reached about 2 million daily active users as of November 9, marking a 1% increase from the prior week, with 52% of returning users engaging with the AI. This data underscores the platform's rising popularity and user engagement.
  • The increase in daily active users suggests that Meta's investment in AI technology is resonating with its audience, potentially enhancing user experience and retention. This trend may also indicate a shift in content consumption patterns, positioning Meta favorably in the competitive AI landscape.
— via World Pulse Now AI Editorial System

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