Phia’s founders on how AI is changing online shopping

TechCrunchWednesday, October 29, 2025 at 12:43:50 PM
Phia's founders, Phoebe Gates and Sophia Kianni, are revolutionizing the online shopping experience with their innovative AI assistant. This tool not only helps users find the best deals but also enhances the overall shopping journey. As e-commerce continues to grow, their work is significant because it addresses the need for smarter, more efficient ways to shop, ultimately saving consumers time and money.
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