OpenAI signs deal to bring Disney characters to Sora and ChatGPT
NeutralArtificial Intelligence

- OpenAI has signed a significant partnership with The Walt Disney Company, which involves a $1 billion investment aimed at integrating Disney's iconic characters into OpenAI's Sora video-making app and ChatGPT. This collaboration seeks to enhance user engagement by allowing fans to create personalized content featuring beloved characters from franchises like Star Wars and Marvel.
- This development is crucial for OpenAI as it not only expands the creative capabilities of its Sora platform but also positions the company at the intersection of technology and entertainment, potentially increasing its market share in the competitive AI landscape.
- The partnership reflects a broader trend of tech companies collaborating with established entertainment brands to leverage intellectual property, while also navigating legal challenges such as trademark disputes and user engagement issues that have emerged in the rapidly evolving AI sector.
— via World Pulse Now AI Editorial System





