An Apple-funded study about DMA finds developers didn't pass on App Store fee savings to EU users, keeping prices the same or increasing them on 91% of products (William Gallagher/AppleInsider)

A recent study funded by Apple indicates that the Digital Markets Act (DMA) has not succeeded in reducing prices for App Store users in the EU. Despite Apple being compelled to lower its fees, developers have largely kept prices the same or even increased them on 91% of products. This outcome is significant as it questions the DMA's intended impact on promoting fair pricing and competition in the digital marketplace. The findings suggest that consumers may not benefit from the regulatory changes aimed at enhancing market dynamics, highlighting a potential disconnect between policy intentions and real-world outcomes.