Study: ~200 Instacart shoppers in four US cities were shown different prices for the same 20 grocery items; Instacart confirms it is running short term "tests" (Ben Casselman/New York Times)

TechmemeWednesday, December 10, 2025 at 12:45:00 AM
Study: ~200 Instacart shoppers in four US cities were shown different prices for the same 20 grocery items; Instacart confirms it is running short term "tests" (Ben Casselman/New York Times)
  • A recent study involving approximately 200 Instacart shoppers across four U.S. cities revealed that they were presented with varying prices for the same 20 grocery items. Instacart has confirmed that it is conducting short-term tests related to pricing strategies, indicating a shift in how prices are determined for consumers.
  • This development is significant for Instacart as it explores algorithmic pricing, which could enhance its competitive edge in the online grocery market. By testing different pricing models, the company aims to optimize revenue while adapting to consumer behavior and market dynamics.
  • The introduction of algorithmic pricing raises important questions about transparency and fairness in online retail. In New York, new regulations require online retailers to disclose when prices are set by algorithms, reflecting growing concerns among consumer advocates and regulators about the implications of such pricing strategies on consumer trust and market competition.
— via World Pulse Now AI Editorial System

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