A survey of 16K+ creators in eight countries: 86% use creative GenAI tools, 60% use multiple, 48% use them for ideation, and 52% for creating video and more (Adobe Newsroom)

A recent survey conducted by Adobe reveals that over 16,000 creators across eight countries are embracing creative GenAI tools, with 86% of them using these technologies. Notably, 60% utilize multiple tools, highlighting a trend towards diverse creative processes. The survey also indicates that 48% of creators use GenAI for ideation, while 52% leverage it for video creation and other projects. This shift is significant as it showcases how technology is transforming creative workflows, enabling creators to enhance their productivity and innovation.