Airbnb says it will launch a three-month pilot on January 5 that lets guests order groceries via Instacart within its app in Phoenix, Orlando, and Los Angeles (Natalie Lung/Bloomberg)

Airbnb's upcoming pilot program, starting January 5, will enable guests in Phoenix, Orlando, and Los Angeles to order groceries via Instacart directly through the Airbnb app. This move reflects Airbnb's ongoing efforts to improve guest services and streamline the rental experience. By integrating grocery delivery, Airbnb not only enhances convenience for travelers but also positions itself competitively in the evolving hospitality landscape, where personalized services are increasingly valued. The pilot will last for three months, allowing the company to assess user engagement and satisfaction with this new feature.