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Celebrity video shoutout app Cameo sues OpenAI for trademark infringement, alleging Sora's "cameo" feature is likely to cause confusion and dilute its brand (Blake Brittain/Reuters)

Techmeme•Tuesday, October 28, 2025 at 11:15:25 PM
NegativeArtificial Intelligence
Celebrity video shoutout app Cameo sues OpenAI for trademark infringement, alleging Sora's "cameo" feature is likely to cause confusion and dilute its brand (Blake Brittain/Reuters)
Cameo, the popular celebrity video shoutout app, has filed a lawsuit against OpenAI, claiming that the 'cameo' feature in its Sora product infringes on Cameo's trademark. The lawsuit argues that this could confuse users and dilute Cameo's brand identity. This legal battle highlights the ongoing tensions in the tech industry regarding intellectual property rights and the potential impact of AI on established brands. As AI continues to evolve, how companies protect their trademarks will be crucial for their survival and market presence.
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