Netflix rolls out a new ad metric called monthly active viewers, or MAV, and says it has 190M such viewers in the 12 countries where it offers an ad tier (Rick Porter/The Hollywood Reporter)
PositiveArtificial Intelligence

Netflix rolls out a new ad metric called monthly active viewers, or MAV, and says it has 190M such viewers in the 12 countries where it offers an ad tier (Rick Porter/The Hollywood Reporter)
Netflix has introduced a new advertising metric called monthly active viewers (MAV), reporting that it has 190 million viewers across 12 countries where its ad-supported tier is available. This development is significant as it highlights Netflix's growing focus on advertising revenue, which could reshape its business model and attract more advertisers. By measuring viewer engagement more effectively, Netflix aims to enhance its appeal to brands and improve its competitive edge in the streaming market.
— via World Pulse Now AI Editorial System


