Netflix CTO says more vertical video experiments are coming, but streamer is not competing with TikTok

TechCrunchTuesday, October 28, 2025 at 7:47:00 PM
Netflix's CTO, Elizabeth Stone, recently announced that the company is exploring vertical video formats, which could enhance user engagement. However, she clarified that Netflix is not aiming to compete with TikTok, a platform known for its short, engaging videos. This move is significant as it shows Netflix's willingness to innovate and adapt to changing viewer preferences while maintaining its unique identity in the streaming landscape.
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