Apple and Samsung’s New XR Headsets Fight for a Tiny Market

The competition between Apple and Samsung in the XR headset market is intensifying, with Samsung's Galaxy XR emerging as a lighter and more affordable option compared to Apple's Vision Pro. However, the Galaxy XR is perceived as inferior, which may hinder its market penetration. Additionally, Samsung is innovating with its Galaxy Ring, which could enhance user interaction with XR headsets through gesture controls, indicating a push towards more intuitive technology. This aligns with Samsung's broader strategy of integrating AI into its products, as seen with the recent introduction of the Vision AI Companion for Samsung TVs.