VALUE: Value-Aware Large Language Model for Query Rewriting via Weighted Trie in Sponsored Search

arXiv — cs.LGTuesday, November 25, 2025 at 5:00:00 AM
  • The VALUE model has been introduced as a value-aware large language model designed to enhance query rewriting in sponsored search, addressing the challenge of transforming user queries into economically viable keywords. This model aims to improve upon traditional methods by incorporating commercial value into the rewriting process, which has often been overlooked in existing large language models.
  • This development is significant as it seeks to optimize the economic outcomes of sponsored search campaigns, ensuring that the keywords generated from user queries are not only semantically relevant but also aligned with current market values. By integrating commercial considerations into the query rewriting process, VALUE aims to enhance the effectiveness of advertising strategies.
  • The introduction of VALUE reflects a broader trend in artificial intelligence where models are increasingly designed to align with specific user needs and market dynamics. This shift is evident in various frameworks that prioritize user preferences and contextual relevance, indicating a growing recognition of the importance of economic factors in AI applications. As the landscape of AI continues to evolve, the integration of commercial value into model training and output will likely become a standard practice.
— via World Pulse Now AI Editorial System

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