AI deepfakes of real doctors spreading health misinformation on social media

The Guardian — Artificial IntelligenceFriday, December 5, 2025 at 6:45:58 PM
AI deepfakes of real doctors spreading health misinformation on social media
  • AI-generated deepfake videos of real doctors are proliferating on social media platforms like TikTok, where their manipulated words are used to promote supplements with unproven health benefits. The fact-checking organization Full Fact has identified hundreds of such misleading videos, raising concerns about the spread of health misinformation.
  • This situation highlights the urgent need for accountability on social media platforms, as the manipulation of trusted figures like doctors can significantly mislead the public regarding health choices and safety.
  • The rise of AI content, including deepfakes, has sparked debates about the regulation of online misinformation and the responsibility of platforms to protect users. As TikTok prepares to give users more control over AI-generated content, the effectiveness of such measures in combating misinformation remains to be seen.
— via World Pulse Now AI Editorial System

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