McDonald's Netherlands pulls an AI-generated Christmas ad, made by TBWA\NEBOKO with film production company Sweetshop, after backlash that the ad is distasteful (Joe Wilkins/Futurism)

TechmemeWednesday, December 10, 2025 at 12:35:01 PM
McDonald's Netherlands pulls an AI-generated Christmas ad, made by TBWA\NEBOKO with film production company Sweetshop, after backlash that the ad is distasteful (Joe Wilkins/Futurism)
  • McDonald's Netherlands has withdrawn an AI-generated Christmas advertisement created by TBWA
  • This incident highlights the challenges McDonald's faces in integrating artificial intelligence into its marketing strategies, as the negative reception of the ad could impact the brand's reputation and consumer trust during a crucial holiday season.
  • The backlash against the ad reflects a growing concern regarding the use of AI in creative fields, where outputs can sometimes result in unsettling or grotesque imagery, as seen in other recent AI-generated projects. This trend raises questions about the effectiveness and appropriateness of AI in advertising and public art, as companies navigate the fine line between innovation and public sentiment.
— via World Pulse Now AI Editorial System

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