Meta offers EU users ad-light option in push to end investigation

Ars Technica — AllMonday, December 8, 2025 at 2:57:11 PM
Meta offers EU users ad-light option in push to end investigation
  • Meta has announced a new ad-light option for Facebook users in the European Union, a significant shift from its previous 'pay or consent' advertising model. This change follows discussions with the European Commission aimed at addressing regulatory concerns and ending ongoing investigations into its advertising practices.
  • The decision to modify its advertising policies is crucial for Meta as it seeks to comply with EU regulations and avoid further fines, which have previously reached €200 million. This move may enhance user trust and improve the company's relationship with European regulators.
  • This development reflects a broader trend of increasing regulatory scrutiny on major tech companies regarding user privacy and data sharing. As Meta adjusts its policies, it highlights the ongoing tension between user privacy rights and the business models of social media platforms, which rely heavily on targeted advertising.
— via World Pulse Now AI Editorial System

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