How Art Is Driving Waymo’s Feel-Good Branding

NYT — TechnologyTuesday, December 9, 2025 at 6:45:03 PM
How Art Is Driving Waymo’s Feel-Good Branding
  • Waymo has partnered with local artists, including Tommii Lim, to wrap its self-driving cars in vibrant art, aiming to create a more relatable and humanized image of its autonomous vehicles in Los Angeles. This initiative features whimsical designs that resonate with potential customers, promoting a sense of comfort and trust in the technology.
  • This branding strategy is significant for Waymo as it seeks to enhance public perception of its self-driving technology amidst ongoing skepticism and safety concerns. By engaging with the community through art, Waymo aims to foster a positive relationship with potential users and alleviate fears surrounding autonomous driving.
  • The move to incorporate art into branding comes at a time when Waymo is expanding its operational footprint, with recent approvals from the California DMV to increase its driverless vehicle services. However, the company faces challenges, including reports of erratic driving behaviors and safety incidents, which highlight the ongoing debate about the reliability of autonomous vehicles and the public's acceptance of this emerging technology.
— via World Pulse Now AI Editorial System

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