NY governor signs bills requiring ads to disclose AI-generated performers and mandating consent of heirs to use a deceased person's likeness commercially (Dade Hayes/Deadline)

TechmemeThursday, December 11, 2025 at 7:10:02 PM
NY governor signs bills requiring ads to disclose AI-generated performers and mandating consent of heirs to use a deceased person's likeness commercially (Dade Hayes/Deadline)
  • New York Governor has signed legislation requiring advertisements to disclose the use of AI-generated performers and mandating consent from heirs for the commercial use of a deceased person's likeness. This law aims to enhance transparency in the advertising and entertainment sectors, reflecting growing concerns about the ethical implications of AI in media.
  • This development is significant as it establishes a legal framework for the use of AI in advertising, ensuring that consumers are informed about the nature of the performers they see. It also protects the rights of deceased individuals and their families regarding the commercial use of their likenesses.
  • The new law aligns with broader trends in regulatory measures aimed at increasing transparency in digital practices, including personalized pricing disclosures and algorithmic pricing in online retail. These initiatives reflect a growing recognition of the need for consumer protection in an increasingly AI-driven marketplace.
— via World Pulse Now AI Editorial System

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