The LLM Wears Prada: Analysing Gender Bias and Stereotypes through Online Shopping Data

arXiv — cs.CLFriday, December 12, 2025 at 5:00:00 AM
  • A recent study analyzed the ability of Large Language Models (LLMs) to predict gender based on online shopping data, revealing that while models can classify gender with moderate accuracy, their predictions often reflect underlying biases and stereotypes. This research highlights the potential for LLMs to perpetuate gender biases present in their training data.
  • Understanding how LLMs infer gender from shopping histories is crucial as it raises concerns about the implications of biased AI systems in consumer behavior analysis and marketing strategies. Companies relying on these models may inadvertently reinforce stereotypes.
  • The findings contribute to ongoing discussions about the ethical use of AI, particularly in how LLMs simulate user responses and the disparities in their performance across different demographics. This highlights the need for more equitable AI systems that do not perpetuate existing biases.
— via World Pulse Now AI Editorial System

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