EU could give Apple Ads, Maps DMA gatekeeper title
NeutralArtificial Intelligence
- The European Commission has received a notification from Apple indicating that Apple Ads and Apple Maps likely meet the thresholds set by the Digital Markets Act (DMA). However, Apple asserts that these services should not be designated as 'gatekeepers' under the DMA framework. This development raises questions about the classification of major tech services in the EU regulatory landscape.
- The potential designation of Apple Ads and Apple Maps as gatekeepers could significantly impact Apple's operations in Europe, subjecting them to stricter regulations and oversight. This classification could also influence competition within the digital advertising and mapping sectors, affecting how Apple positions its services against rivals.
- This situation reflects ongoing tensions between major tech companies and EU regulators, particularly regarding compliance with the DMA and the broader implications for digital market competition. The EU's regulatory approach continues to evolve, especially in light of pressures from various stakeholders, including the U.S. and other tech firms, which may influence future legislative changes.
— via World Pulse Now AI Editorial System



