CSS Modules in Next.js are revolutionizing web design by providing a structured and scalable solution to the common challenges businesses face with visual consistency. As companies juggle multiple digital platforms, maintaining a uniform look can be daunting, especially when styles clash and updates create chaos. By using CSS Modules, developers can ensure that design changes are isolated and do not interfere with one another, leading to a more cohesive user experience and a stronger brand perception. This innovation not only simplifies the design process but also enhances the overall quality of web applications.