Amazon's "Ask this Book" feature is like an in-book chatbot for Kindle users
PositiveArtificial Intelligence
- Amazon has launched a new feature called Ask This Book (ATB) for Kindle iOS app users, which utilizes AI technology to allow readers to ask questions about plot or characters without revealing spoilers. This tool aims to enhance the reading experience by providing immediate answers within the app.
- The introduction of ATB is significant for Amazon as it reflects the company's commitment to integrating AI into its products, thereby improving user engagement and satisfaction. This feature positions Kindle as a more interactive platform for readers, potentially attracting new users.
- The launch of ATB aligns with Amazon's broader strategy of leveraging AI across its services, as seen with the recent introduction of AI-powered Video Recaps for Prime Video. This trend highlights a growing emphasis on enhancing user experiences through technology, raising discussions about the implications of AI in content consumption and accessibility.
— via World Pulse Now AI Editorial System
