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Crypto has grown up: Why the Rolex rally is on pause in 2025

CryptoSlateSunday, June 22, 2025 at 10:55:40 AM
Crypto has grown up: Why the Rolex rally is on pause in 2025
Remember when crypto bros flaunted their gains by snapping up Rolexes? Those days might be over—at least for now. Gracy Chen, CEO of Bitget, argues that the crypto market is maturing, and the flashy "Rolex rallies" (where luxury watch sales spiked alongside crypto booms) are taking a breather in 2025. The piece suggests crypto investors are getting savvier, less impulsive, and maybe even a bit boring—focusing on fundamentals rather than flexing.
Editor’s Note: This isn’t just about watches—it’s a signpost for how crypto culture is evolving. If the market’s no longer fueling impulsive luxury splurges, it could mean investors are thinking long-term (or just broke after the last crash). Either way, it’s a quirky but telling shift in the relationship between crypto wealth and real-world status symbols.
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