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Superapp merger talks to route 30M shoppers to Upbit sparking fee collapse

CryptoSlate•Thursday, September 25, 2025 at 12:36:26 PM
NeutralCryptocurrency
Superapp merger talks to route 30M shoppers to Upbit sparking fee collapse
Naver Financial, the fintech division of South Korea's leading search engine, is in discussions for a potential share-swap merger with Dunamu, which operates the cryptocurrency exchange Upbit. While local reports suggest that the talks have progressed significantly, Naver's recent regulatory filing indicates that no formal agreements have been established yet. This merger could potentially direct 30 million shoppers to Upbit, impacting the cryptocurrency market and transaction fees, making it a significant development in the fintech landscape.
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