88% of crypto airdrops flop, here’s how to break the curse

CointelegraphMonday, October 20, 2025 at 6:22:52 AM
88% of crypto airdrops flop, here’s how to break the curse
In a recent discussion, Jackson Denka, the CEO of Azura, highlighted that a staggering 88% of crypto airdrops fail to deliver value, suggesting that they may soon be overshadowed by IPOs. This insight is crucial for investors and developers in the crypto space, as it raises questions about the effectiveness of airdrops as a marketing strategy and encourages a reevaluation of how these initiatives can be improved to benefit both projects and users.
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