Franklin’s XRP ETF Move Puts SUBBD Token’s Payments Play In The Spotlight

NewsBTCTuesday, November 25, 2025 at 1:08:58 PM
Franklin’s XRP ETF Move Puts SUBBD Token’s Payments Play In The Spotlight
  • Franklin Templeton has launched its XRP exchange-traded fund (ETF), XRPZ, on NYSE Arca, marking a significant step towards the mainstream acceptance of cryptocurrency assets. This move highlights the growing integration of on-chain settlement assets into traditional financial infrastructure, as XRP's payment narrative evolves through regulated ETFs.
  • The introduction of the XRP ETF is pivotal for Franklin Templeton, one of the world's oldest asset managers, as it positions the firm as a key player in the cryptocurrency market. The ETF is seen as a regulated gateway to XRP, which the firm describes as having a foundational role in global settlement.
  • This development reflects a broader trend of institutional interest in cryptocurrency, with projections indicating aggressive accumulation of XRP by various ETF issuers. As XRP gains traction, smaller-cap projects like SUBBD Token, which focuses on Web3 subscriptions and on-chain payments, are also gaining attention, suggesting a shift in investor focus towards specialized payment solutions in the evolving digital asset landscape.
— via World Pulse Now AI Editorial System

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