Interview | Crypto exchanges must evolve beyond trading: Bitget CMO

In an interview, Aguirre Franco, Bitget's CMO, underscores the necessity for cryptocurrency exchanges to evolve beyond trading. This perspective aligns with broader industry discussions, such as those by SEC chair Paul Atkins, who is exploring new frameworks for classifying digital assets. The evolving regulatory landscape, including recent fraud cases like the sentencing of a crypto CEO for a Ponzi scheme, illustrates the urgent need for exchanges to enhance user trust and engagement. As the market matures, effective communication and user-centric strategies will be crucial for the future of crypto exchanges.