A buzzy AI startup just went under, and it might be the first domino to fall in exposing "AI washing" – the shady practice of companies pretending their tech is fully automated when humans are actually doing the heavy lifting behind the scenes. Turns out, you can't hype your way to profitability forever.

Editor’s Note: This isn’t just about one startup failing—it’s a wake-up call. Investors and consumers are getting wise to inflated AI claims, and companies that rely on smoke-and-mirrors automation could face a reckoning. If this trend holds, we might finally see less BS in AI marketing... or at least more creative lies.