Bitget, a cryptocurrency exchange, is doubling down on sports sponsorships by teaming up with MotoGP for a regional partnership. While details are still light, the deal likely means branding on bikes, gear, or trackside ads—another move to tap into motorsports' global fanbase. It’s part of a growing trend of crypto firms using high-octane sports to boost visibility.

Editor’s Note: Crypto companies aren’t just sticking to Super Bowl ads anymore—they’re revving up partnerships in niche but passionate arenas like MotoGP. For Bitget, this is about grabbing attention in markets where crypto adoption is rising but still competitive. For fans? Expect more crypto logos zooming past at 200mph. Whether that’s exciting or annoying depends on how you feel about crypto’s relentless marketing blitz.