Paramount Leaps Into Live Cheer Events With Distribution Deal
PositiveEntertainment

Paramount is making a significant move in the sports world by acquiring the distribution rights to the Pro Cheer League, the first professional competitive cheer league. Set to launch in January 2026, this league will feature teams from major cities like Atlanta, Dallas, Miami, and San Diego. This deal not only highlights the growing popularity of cheerleading as a sport but also opens up new opportunities for fans and athletes alike, making it an exciting development in live sports entertainment.
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