Taylor Swift Brought More Women to Football. Now, the NFL and Advertisers Plan to Make Them Forever Fans

Taylor Swift's recent appearances at NFL games have significantly boosted viewership among young women, marking a shift in the sport's fanbase. Her presence at a Kansas City Chiefs game to support Travis Kelce has not only drawn attention but also prompted the NFL and advertisers to strategize on how to retain this new audience. This change is important as it highlights the potential for expanding the sport's appeal and creating lasting connections with a demographic that has traditionally been underrepresented in football fandom.