Mipcom 2025: Sunny But Sobering, Galvanised by the Rise of YouTube and the Creator Economy as the TV Industry Shifts Focus Once More

VarietyThursday, October 16, 2025 at 3:18:06 PM
Mipcom 2025: Sunny But Sobering, Galvanised by the Rise of YouTube and the Creator Economy as the TV Industry Shifts Focus Once More
Mipcom 2025 took place in Cannes, showcasing the sunny yet sobering reality of the TV industry as it grapples with the rise of YouTube and the creator economy. The event highlighted the ongoing challenges faced by traditional media, particularly following Netflix's subscriber decline and Hollywood's recent strikes. This shift in focus is significant as it reflects a broader trend in the entertainment landscape, where established players must adapt to a changing market.
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